A recent study showed that approximately 30% of websites don’t use meta descriptions, so by writing compelling meta descriptions for your client you are giving them an SEO advantage right out of the gate. Optimizing meta descriptions for your website might be labeled as “controversial” because another study shows that 70% of the time, Google will rewrite your client’s meta description – usually because it’s not using the keywords that the user is searching for. However, writing compelling meta descriptions can compel users to click! That means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it’s encouraging those clicks and acting as marketing copy for your website. While Google has said that meta descriptions don’t directly affect a website’s SEO score, the Click-Through-Rate (or CTR for short) does directly affect the SEO score. If improving your client’s meta descriptions can result in a slight increase of CTR %, then the results would be huge. To get the highest increase in conversions, we recommend focusing on the best-performing pages on your website – let’s say the top 10. If you can increase each of those pages by 2-3%, that could be enough to convert hundreds (or even thousands) of visitors to your business!
No-follow links seem to be a dime-a-dozen on a client’s website. They don’t pass link authority and most major sites are now starting to use no-follow links for ALL of their outbound links. Ouch! Does that mean that no-follow links are worthless? No! While it’s true that they don’t pass link authority inherently, they do have some value for your website: they send relevancy signals to Google they potentially send organic traffic they can be used by visitors who will link to your site in the future (reporters, journalists, etc.) Most agencies are passive about their no-follow links, but there are several things that you can do to maximize these links. These things include Quora contributions, blog comments with no-follow links, and republishing on other platforms (Medium, Huff Post, Forbes, etc.). For more information on the specifics of these tactics, check out the Whiteboard Fridays video on Moz.
There’s a lot of different things that you can do to boost your Local SEO, but in today’s Quick Tip we emphasize the importance of that little map. Many people think this just a helpful visual for visitors, but it also has a lot of SEO potential as well! In fact, Google Maps can be one of the strongest local signals that a website can send to Google. While having your Name, Address, and Phone Number (commonly referred to as NAPs) is crucial to have on your client’s website, having a Google Maps widget with the business address pinned is even better. If your client has multiple locations, be sure to have a separate map for each location – preferably with each location having a dedicated page on your client’s website!
In a perfect world, your agency has a clear understanding of your client’s website and their competition. Your clients are clear about their products, services, marketing tactics, and they can find gaps in their competition that can give them an advantage. However, there are many times when your client is unclear about their competition or they are missing a big competitor completely. Finding these competitors is important for a lot of reasons, but it’s particularly helpful for making improvements to your client’s website! Good SEO teams can make adjustments based on what their competition is doing. Great SEO teams can brief content writers on ways to create new content that ranks quickly on search engines. Phenomenal SEO teams can do everything above, plus advise on how to take existing content to new levels based on what the competition has done. Don’t take chances with SEO services and risk losing your client. Work with a team that can show you, and your client, how they are going to get you results! Feel free to reach out to us with questions.
Content marketing can feel like a constant uphill battle if you don’t do keyword research first. Even then, you are only getting a snapshot of the search volume for any given keyword. That’s why we wanted to show you a neat tool that your agency can use to stay ahead of the trend. Introducing: ExplodingTopics.com. Exploding Topics is a great free tool to see which topics (or keywords) are trending on Google Search. The free version does come with some limitations, but there is also a pro version that makes the SaaS more manageable. In the free version, you can select the amount of time that you would like to see trending topics as well as the percentage increase over time. Data that supports at least a two-year upward trend is generally a safe bet to create a piece of content over. The bigger that upward trend, the more epic your content should be. Your website can also use these topics as a foundation for doing additional keyword research. You might be surprised at the amount of alternative and secondary keywords that can be found!
Settings are easy to overlook but can have devastating repercussions for your SEO. There is one setting in particular that has been plaguing modern websites – the Posts per Page settings. Make sure these settings match to avoid some serious on-site SEO errors. If you have a WordPress website, you need to make sure your “Blog pages show at most” number matches your page builder settings for archive posts display. If these settings don’t match then you will have 404 – Page Not Found errors created on your pagination links (these can be ‘Previous & Next’, arrows, or any other button). If you are using a service like Squarespace or Wix then you won’t need to worry as much about this error – but it never hurts to test the pagination links on your site just in case!
Link Velocity is the rate at which one of your client’s web assets (webpage, video, image, PDF, etc.) gets new links each month. Nowadays most websites that are ranking in the top 3 positions of Google’s SERP (or Search Engine Results Page) need to be getting new backlinks each month in order to stay competitive. While many of these will come naturally to well-written, epic content – most of the top competitors are putting a lot of time and resources towards gaining new backlinks. Understanding how many new backlinks your client’s competitors are gaining each month will help prevent overspending or under-spending on certain URLs. Unfortunately, there isn’t an easy or free way to monitor your competition’s link velocity. However, link velocity is included in our Keyword Research – Competitor Analysis service! Feel free to reach out to one of our SEO experts by sending an email to email@example.com
If your client sells physical products, then you can use Amazon as a fast way to get e-commerce keyword ideas! Take your core keyword and enter it into Amazon’s search bar (example: cake decorating). You should see a list of suggestions appear that are directly related to your core keyword. These suggestions are usually the core keyword of products that are related to YOUR products! You can use these Amazon suggestions as Core Keywords as product tags, categories, descriptions, images… the sky is the limit! This is also a great way to find Latent Symantec Index Keywords (or LSI Keywords for short). LSI Keywords are terms that are related to your Core Keyword but doesn’t include the Core Keyword explicitly. Think of LSI Keywords as terms that would naturally come up in a conversation about the core keyword topic. These are often confused with Secondary Keywords, so please let us explain: Core Keyword = Cake Decorating Keyword Variations = Cake Decorations, Decorating Cakes Secondary Keywords = Cake Decorating Supplies LSI Keywords = Icing Pipets, Mixing Bowls, Sprinkles We recommend using Secondary Keywords and LSI Keywords in the product descriptions, as e-commerce keywords, in product categories, and tags. Now that you know how to find them, you can add them to your client’s website for exponential growth over time!
The #1 cause of slow-loading pages is website images that are not optimized. If you compress your images, then you will see an improvement in your website page speed. That means better SEO rankings for the site! Here’s how you can optimize your images in two quick steps: Make sure the dimensions of your image (width X height) are no larger than the largest dimensions you show on the site. For example, if you know that your icons will be 100x100px, then don’t upload a 5000x5000px image as your icon. You can use whichever software you are the most comfortable with, but we recommend using Photoshop. Your images can have reasonable dimensions, but still be too large of a file size. Use an image compression service, like Imagify, to compress the file size of your images. This will ensure that fewer resources are used to load your page and that your page loads at lightning speed. If your client has a lot of images on their website, then focus on optimizing any repeating images first. These include: website logo, header images, profile photos, icons, and any graphics that are used in more than one place. After you have the repeating images taken care of, you can start working through the remaining images in your Media Library. You can also do a speed test using tools.pingdom.com to see exactly how much your image size is negatively impacting your client’s website(s). If you rather someone else handle this type of work for you, feel free to reach out to one of our SEO experts!
Every image on your website should have Alt Text. Write the Alt Text as if you were describing the image to a blind person. Use this description to include your Core Keyword, Secondary Keywords, and even Accessory Keyword as long as it sounds conversational. Why is this important? Because Alt Text is shown to visitors when the image can’t be displayed. Images won’t load for various reasons and it’s good to have a backup plan, just in case. It is also read to the visitors who are using a seeing-impaired web browser. Keep in mind that Google is extremely good at catching “keyword stuffing.” An example of Keyword Stuffing would be something like, “October Festival, oct fest, October fest, festival October, fall festival celebration.” It’s clear that someone is trying to rank for “October Festival” or some variation of it, but that isn’t helpful information to the visitor. Google will always prioritize content that is better for the visitor over content that is better for search engines. A good example of well written Alt Text might be, “A mother playing with her children at an October Festival celebration.” This Alt Text describes the image, includes the Core Keyword, and would make sense to a visitor if it was read to them by an ADA compliant web browser. It is worth spending the time to add Alt Text to your images. It usually only takes 1-2 minutes per image and it will boost your SEO rankings for each webpage that it’s applied to!