How to Utilize No-Follow Links for Your Website

How to Utilize No-Follow Links for Your Client
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How to Utilize No-Follow Links for Your Website

No-follow links seem to be a dime-a-dozen on a client’s website. They don’t pass link authority and most major sites are now starting to use no-follow links for ALL of their outbound links. Ouch!

Does that mean that no-follow links are worthless?


While it’s true that they don’t pass link authority inherently, they do have some value for your website:

  • they send relevancy signals to Google
  • they potentially send organic traffic
  • they can be used by visitors who will link to your site in the future (reporters, journalists, etc.)

Most agencies are passive about their no-follow links, but there are several things that you can do to maximize these links. These things include Quora contributions, blog comments with no-follow links, and republishing on other platforms (Medium, Huff Post, Forbes, etc.).

For more information on the specifics of these tactics, check out the Whiteboard Fridays video on Moz.

About Mateo

Hi. I’m Mateo Baisden. I’ve spent over a decade building websites with my team at Cloud Agency. I’ve seen first-hand what a difference a professionally designed and managed website can make for a small business.

But many small business owners that can’t afford to hire a big agency or web designer for multi-thousand dollar project fees. And even if they do invest in a new website, it isn’t long after launch that the site is outdated, buggy, and once again a liability to the business instead of an asset.

Now with Genie in a Website, we can provide a fully-managed website at an easy-to-budget-in flat monthly fee. We’ll build it, care for it, and make updates and improvements any time you wish. Everything is included. It’s truly full-service.

Finally, you can be proud of your website. A website with unlimited wishes inside…