No-follow links seem to be a dime-a-dozen on a client’s website. They don’t pass link authority and most major sites are now starting to use no-follow links for ALL of their outbound links. Ouch!
Does that mean that no-follow links are worthless?
While it’s true that they don’t pass link authority inherently, they do have some value for your website:
- they send relevancy signals to Google
- they potentially send organic traffic
- they can be used by visitors who will link to your site in the future (reporters, journalists, etc.)
Most agencies are passive about their no-follow links, but there are several things that you can do to maximize these links. These things include Quora contributions, blog comments with no-follow links, and republishing on other platforms (Medium, Huff Post, Forbes, etc.).
For more information on the specifics of these tactics, check out the Whiteboard Fridays video on Moz.