In a perfect world, your agency has a clear understanding of your client’s website and their competition. Your clients are clear about their products, services, marketing tactics, and they can find gaps in their competition that can give them an advantage.
However, there are many times when your client is unclear about their competition or they are missing a big competitor completely.
Finding these competitors is important for a lot of reasons, but it's particularly helpful for making improvements to your client's website!
Good SEO teams can make adjustments based on what their competition is doing. Great SEO teams can brief content writers on ways to create new content that ranks quickly on search engines. Phenomenal SEO teams can do everything above, plus advise on how to take existing content to new levels based on what the competition has done.
Don’t take chances with SEO services and risk losing your client. Work with a team that can show you, and your client, how they are going to get you results! Feel free to reach out to us with questions.