There’s a lot of different things that you can do to boost your Local SEO, but in today’s Quick Tip we emphasize the importance of that little map. Many people think this just a helpful visual for visitors, but it also has a lot of SEO potential as well! In fact, Google Maps can be one of the strongest local signals that a website can send to Google.
While having your Name, Address, and Phone Number (commonly referred to as NAPs) is crucial to have on your client’s website, having a Google Maps widget with the business address pinned is even better.
If your client has multiple locations, be sure to have a separate map for each location – preferably with each location having a dedicated page on your client’s website!