Always Optimize Your Website Images
The #1 cause of slow-loading pages is website images that are not optimized. If you compress your images, then you will see an improvement in your website page speed. That means better SEO rankings for the site! Here’s how you can optimize your images in two quick steps: If your client has a lot of […]
Maximize Your Images Using Alt Text
Every image on your website should have Alt Text. Write the Alt Text as if you were describing the image to a blind person. Use this description to include your Core Keyword, Secondary Keywords, and even Accessory Keyword as long as it sounds conversational. Why is this important? Because Alt Text is shown to visitors […]
SERPs & Search Intent
SERP – Search Engine Results Page(s). This is a common term used in SEO and is interchangeable with rankings, SEO rank, etc. It’s also important to know the term ‘Search Intent.’ This term refers to the type of content the visitor is looking for: local recommendations, video tutorials, recipes, images, etc. SERPs will change depending on […]
Optimizing Image Filenames
BEFORE you upload an image to your website, change the image filename to include the Core Keyword that you are competing for. This is a simple tip that can have exponential results in your SEO – especially for image searches on Google! Instead of uploading a file named IMG-09575364.jpg, re-name the image to something […]
What is “Google My Business” and Why Does My Small Business Need It?
Google My Business is a profile that you can create that Google will display when your business shows up in search results. Having a properly setup GMB listing also increases your rankings in search, since Google favors those businesses and can use the info in that profile to better match you to prospective customers.
