Settings are easy to overlook but can have devastating repercussions for your SEO. There is one setting in particular that has been plaguing modern websites – the Posts per Page settings.
Make sure these settings match to avoid some serious on-site SEO errors.
If you have a WordPress website, you need to make sure your “Blog pages show at most” number matches your page builder settings for archive posts display.
If these settings don’t match then you will have 404 – Page Not Found errors created on your pagination links (these can be ‘Previous & Next’, arrows, or any other button).
If you are using a service like Squarespace or Wix then you won’t need to worry as much about this error – but it never hurts to test the pagination links on your site just in case!