Content marketing can feel like a constant uphill battle if you don’t do keyword research first. Even then, you are only getting a snapshot of the search volume for any given keyword.
That’s why we wanted to show you a neat tool that your agency can use to stay ahead of the trend. Introducing: ExplodingTopics.com.
Exploding Topics is a great free tool to see which topics (or keywords) are trending on Google Search. The free version does come with some limitations, but there is also a pro version that makes the SaaS more manageable.
In the free version, you can select the amount of time that you would like to see trending topics as well as the percentage increase over time. Data that supports at least a two-year upward trend is generally a safe bet to create a piece of content over. The bigger that upward trend, the more epic your content should be.
Your website can also use these topics as a foundation for doing additional keyword research. You might be surprised at the amount of alternative and secondary keywords that can be found!