We tell our small business website clients all the time that producing content to share on social media and your website is a great way to find new leads, and nurture those website visitors and followers until they become customers.
Don’t worry that your lighting is perfect, that you have the perfect microphone and gear. Those things can enhance your videos, but just pulling out your iPhone and answering some common questions you hear from prospective buyers during the sales process is much better than not sharing any content online until you have the perfect setup, or record the perfect take.
Just get started. Make that first video today. Give yourself 15 minutes to get it done. Or write that blog post or FAQ. And publish it. Share it. Just get started.