SEO (or Search Engine Optimization) is the process of improving your website’s ranking in search engines for the search terms (called keywords) that your ideal customers are searching.
These prospective customers will almost exclusively visit results that display in the first few pages of search results.
Our goal is to make sure that it’s your website – and not your competitors websites – that they see.
The beauty of ranking well in search engines is that you will have a steady stream of traffic arriving at your website that you aren’t spending advertising dollars to create.
Search Engine Optimization takes time, but also can provide years of new visitors and leads once achieved.
Potential customers searching for products and services like yours won’t browse through multiple pages of results after they search on Google.
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Our first objective is to identify the “low-hanging fruit” by discovering the keywords you are already ranking for – but just aren’t at the top. Google already thinks you are a match for these search terms, maybe just not the best match. These can be easy – and quick – wins.
If you aren’t on the first page for these rankings, you won’t see much – if any – traffic. So we’ll work to increase those rankings with a safe, diversified link building strategy to get you quick results.
Next, we will research the competition to discover all the keywords in your industry that you should be targeting, from both direct and indirect competitors.
We need to establish your website as an authority in Google’s eyes, by identifying what keywords you aren’t targeting that any of your competition is ranking for currently.
This allows us to strategize how to help Google choose you as a better answer to specific search queries more and more as your authority builds.
We’ll use techniques we’ve developed working on hundreds of client sites to increase your website’s ranking in searches that result in your best leads.
These are just some of the ways we improve your search rankings.
Link Building signals to search engines that your brand is relevant, established and has authority. Consider each link to your website a “vote” for ranking you higher.
It’s important to have a diverse mix of anchors (both brand & partial match) inside of contextually relevant articles on diverse websites.
While labor-intensive, Guest Posts are one of the best methods for building high-quality, contextual links for your site. We manually reach out to related sites in your industry, negotiating guest post agreements, and publishing articles on these sites that contain links back to your website. These links will have anchor text that helps your website to rank better.
Additionally, we may include some of our other products in services based on your needs, including social network link building, content syndication, and more.
We need to show the search engines that you are an authority on the topics you want to rank for – and we do this with website content.
We will target many of the keywords your website ranks for, as well mid-cycle buyer keywords that lead customers to purchase from your competitors. By building trust and sharing relevant and valuable info with your readers.
If your company has a brick and mortar location, or you serve specific local markets, it’s critical to get listed in the top directories for your specific industry and geographical markets. We will build out NAP citations in the top directories for your niche.
Our ultimate goal is to achieve better rankings in the “map pack”, get relevant links to your website, as well as place you in top industry directories.
Additionally, we may include some of our other products in services based on your needs, including social network link building, content syndication, and more.
After we perform the research, we’ll compile all our findings and get on a call with you. On this call we show you all the research we completed and pick out keyword targets together.
You know your business best, so we will work with you to put together an excellent customized campaign.
After the call, we will design the initial campaign strategy for you. By using a combination of diversity link building, high quality in-content links, and optimized blog and website page content, our strategy will get you the best results in the shortest amount of time.
All of our work is 100% transparent. Once we’ve created our SEO Campaign, we will present the strategy to you for approval.
You know your industry. We know internet marketing. Together, we’ll grow your business online.
All our reports are transparent. You will receive a .zip file of all the work completed including link and content reporting. In addition, you have the option of getting on a call to review the campaign progress.
As we progress month over month, you will have new campaigns to approve and can contact your campaign manager at any time!
We also offer the SEO Fundamentals plan at $500/month, for budget-constrained clients that can’t afford a full SEO plan. We won’t be able to compete for specific keyword rankings against your competitors or run competitive analysis in this plan, but we can establish a proper SEO foundation and cover the minimum best practices to ensure your online presence is in good standing with Google.
Think of it as fundamental SEO for your website, without the research, monitoring and strategy related to competition and specific searches.
Or best-practice basics that every website should do, regardless of industry, region or competition.
“Mateo breaks down website marketing into easy-to-understand, bite-size daily tips. No tech-skills needed!
– Mark Nokes | ManThings.net