Managed SEO
Outrank Your Competition With a Fully-Managed SEO Add-On Plan
Someone is searching for what you provide.
Will they find you first, or your competitor?
Why is SEO important?
SEO (or Search Engine Optimization) is the process of improving your website’s ranking in search engines for the search terms (called keywords) that your ideal customers are searching.
These prospective customers will almost exclusively visit results that display in the first few pages of search results.
Our goal is to make sure that it’s your website – and not your competitors websites – that they see.
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Increases Traffic
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Generates a Positive, Longlasting ROI
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Creates Brand Awareness
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Builds Trust
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Protects Rankings Against Competitors
Each term you rank for is a 24hr Salesman for your company.
The beauty of ranking well in search engines is that you will have a steady stream of traffic arriving at your website that you aren’t spending advertising dollars to create.
Search Engine Optimization takes time, but also can provide years of new visitors and leads once achieved.
If you aren't in the first few pages of results, you won't be seen.
Potential customers searching for products and services like yours won’t browse through multiple pages of results after they search on Google.
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% of clicks go to position 1
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% of searchers won't look past page one
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% of searchers will enter a new search after looking at the top few results
We can help drive your ideal customers to your website.
And it all starts with the right research...
Easy Wins
Our first objective is to identify the “low-hanging fruit” by discovering the keywords you are already ranking for – but just aren’t at the top. Google already thinks you are a match for these search terms, maybe just not the best match. These can be easy – and quick – wins.
If you aren’t on the first page for these rankings, you won’t see much – if any – traffic. So we’ll work to increase those rankings with a safe, diversified link building strategy to get you quick results.
Competitive Analysis
Next, we will research the competition to discover all the keywords in your industry that you should be targeting, from both direct and indirect competitors.
We need to establish your website as an authority in Google’s eyes, by identifying what keywords you aren’t targeting that any of your competition is ranking for currently.
This allows us to strategize how to help Google choose you as a better answer to specific search queries more and more as your authority builds.
Once we have data in hand, we craft a custom SEO strategy for you.
We’ll use techniques we’ve developed working on hundreds of client sites to increase your website’s ranking in searches that result in your best leads.
Take a peak in our SEO toolbox...
These are just some of the ways we improve your search rankings.
Link Building
Link Building signals to search engines that your brand is relevant, established and has authority. Consider each link to your website a “vote” for ranking you higher.
It’s important to have a diverse mix of anchors (both brand & partial match) inside of contextually relevant articles on diverse websites.
Guest Posts
While labor-intensive, Guest Posts are one of the best methods for building high-quality, contextual links for your site. We manually reach out to related sites in your industry, negotiating guest post agreements, and publishing articles on these sites that contain links back to your website. These links will have anchor text that helps your website to rank better.
Additionally, we may include some of our other products in services based on your needs, including social network link building, content syndication, and more.
Blog and Web Page Writing
We need to show the search engines that you are an authority on the topics you want to rank for – and we do this with website content.
We will target many of the keywords your website ranks for, as well mid-cycle buyer keywords that lead customers to purchase from your competitors. By building trust and sharing relevant and valuable info with your readers.
Local Citations and Business Listings
If your company has a brick and mortar location, or you serve specific local markets, it’s critical to get listed in the top directories for your specific industry and geographical markets. We will build out NAP citations in the top directories for your niche.
Our ultimate goal is to achieve better rankings in the “map pack”, get relevant links to your website, as well as place you in top industry directories.
Additionally, we may include some of our other products in services based on your needs, including social network link building, content syndication, and more.
Our SEO Process
An experienced and proven approach.
1. Initial Research
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Penalty Check - We’ll take a look at your website’s ranking history to see if you have ever been penalized. This will let us know if there is anything we need to watch for as we are doing our work.
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Backlink Anchor Text Ratio - We will determine if any of your anchor texts are currently over-optimized for specific keywords. This way as we start to build out more backlinks, we can be sure to not overdo any keywords and keep your site safe.
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Easy Win Keywords - We don’t just want to target any keywords, we want to target keywords that you will actually rank for and will bring you money.
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Content Gap Analysis - This is where we will find all of the keywords your direct and indirect competitors are ranking for (and that you’re currently missing). We will then filter this list based on keyword competition, CPC value and volume. This list of keywords is ideal for our content creation process.
2. Research Review Call
After we perform the research, we’ll compile all our findings and get on a call with you. On this call we show you all the research we completed and pick out keyword targets together.
You know your business best, so we will work with you to put together an excellent customized campaign.
3. SEO Campaign Design
After the call, we will design the initial campaign strategy for you. By using a combination of diversity link building, high quality in-content links, and optimized blog and website page content, our strategy will get you the best results in the shortest amount of time.
4. SEO Strategy Call
All of our work is 100% transparent. Once we’ve created our SEO Campaign, we will present the strategy to you for approval.
You know your industry. We know internet marketing. Together, we’ll grow your business online.
5. Monthly Reporting And Communication
All our reports are transparent. You will receive a .zip file of all the work completed including link and content reporting. In addition, you have the option of getting on a call to review the campaign progress.
As we progress month over month, you will have new campaigns to approve and can contact your campaign manager at any time!
SEO Standard
This plan is best if your company is...
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serving local customers in one metro area We'll target a specific metro market and focus our efforts on ranking for local searches within that market.
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and...
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has low/mid-level competition Are many of your competitors investing in SEO or paid ads? Competitive industries can be found when the searcher 1) is likely to book an appointment or buy the same day that they are searching, or 2) has a high lifetime value
SEO Pro
This plan is best if your company is...
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serving customers in multiple metro areas We'll target multiple metro markets (in a single state) and focus our efforts on ranking for local searches within those markets.
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or has...
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high-level competition in search Are many of your competitors investing in SEO or paid ads? Competitive industries can be found when the searcher 1) is likely to book an appointment or buy the same day that they are searching, or 2) has a high lifetime value
SEO Market Leader
This plan is best if your company is...
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serving customers regionally or nationwide We'll target multiple states and metro markets (or nationwide if location targeting isn't necessary) and focus our efforts on ranking for searches across those geographical areas.
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and has
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high-level competition in search Are many of your competitors investing in SEO or paid ads? Competitive industries can be found when the searcher 1) is likely to book an appointment or buy the same day that they are searching, or 2) has a high lifetime value
We also offer the SEO Fundamentals plan at $500/month, for budget-constrained clients that can’t afford a full SEO plan. We won’t be able to compete for specific keyword rankings against your competitors or run competitive analysis in this plan, but we can establish a proper SEO foundation and cover the minimum best practices to ensure your online presence is in good standing with Google.
Think of it as fundamental SEO for your website, without the research, monitoring and strategy related to competition and specific searches.
Or best-practice basics that every website should do, regardless of industry, region or competition.
