If search engine rankings are important to your business, then you should be publishing fresh, strategic content on a regular basis.
If it’s important that website visitors return when they aren’t ready to buy today, then the promise of more new content in the future is how you can encourage bookmarking and subscriptions to your blog.
And if you want to entice prospects to share their email address or follow your social profiles, you’ll do that with the promise of valuable, quality content that makes those actions worth their while.
Each page on your website should be optimized for a specific search your prospective customers might make in a search engine. There is an art to writing the best headlines, SEO tags, call-to-actions and copy to outrank your competition and earn that new lead.
And each page should be written to drive that visitor to a specific action you’d like them to take while on that page. The imagery, call-to-action’s, social proof, and page messaging needs to focus on the customer’s pain points – and potential solutions – in a way that achieves the goal you’ve set for each page.
We can produce professional, persuasive and search-optimized content that can be used (and repurposed) on your website, social media profiles and more.
Steady, fresh blog content gives prospective customers a reason to bookmark or subscribe. And builds site authority with Google.
Websites with quality informational pages rank higher, build trust and establish expertise with your website visitors.
Periodical and drip email campaigns are a great way to keep your brand top-of-mind with current and prospective customers.
Most visitors to your website aren’t ready to book an appointment or buy from you immediately.
Ensure that you can maintain contact with them until they are ready to purchase by offering helpful blog posts, informational pages and mailing list signups.
And content is a great way to build your relationship with your current customer base, and stay top-of-mind until you can convert repeat sales.
If you want search engines to send more prospective customers to you, then your website needs to be a valuable resource that answers the questions a searcher has asked.
Quality information pages and blog posts are what Google wants to provide in it’s search results.
And each content page or blog post that ranks on search engines will also improve your website’s overall authority scores.