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How Writing Compelling Meta Descriptions for Your Website can Drastically Increase Conversions

How Writing Compelling Meta Descriptions for Your Client can Drastically Increase Conversions
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How Writing Compelling Meta Descriptions for Your Website can Drastically Increase Conversions

A recent study showed that approximately 30% of websites don’t use meta descriptions, so by writing compelling meta descriptions for your client you are giving them an SEO advantage right out of the gate. 

Optimizing meta descriptions for your website might be labeled as “controversial” because another study shows that 70% of the time, Google will rewrite your client’s meta description – usually because it’s not using the keywords that the user is searching for.  

However, a well-crafted meta description can compel users to click! That means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it’s encouraging those clicks and acting as marketing copy for your website.  

While Google has said that meta descriptions don’t directly affect a website’s SEO score, the Click-Through-Rate (or CTR for short) does directly affect the SEO score. If improving your client’s meta descriptions can result in a slight increase of CTR %, then the results would be huge.  

To get the highest increase in conversions, we recommend focusing on the best-performing pages on your website – let’s say the top 10. If you can increase each of those pages by 2-3%, that could be enough to convert hundreds (or even thousands) of visitors for your business!

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Hi. I’m Mateo Baisden. I’ve spent over a decade building websites with my team at Cloud Agency. I’ve seen first-hand what a difference a professionally designed and managed website can make for a small business.

But many small business owners that can’t afford to hire a big agency or web designer for multi-thousand dollar project fees. And even if they do invest in a new website, it isn’t long after launch that the site is outdated, buggy, and once again a liability to the business instead of an asset.

Now with Genie in a Website, we can provide a fully-managed website at an easy-to-budget-in flat monthly fee. We’ll build it, care for it, and make updates and improvements any time you wish. Everything is included. It’s truly full-service.

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