What is “Google My Business” and Why Does My Small Business Need It?
Google My Business is a profile that you can create that Google will display when your business shows up in search results. Having a properly setup GMB listing also increases your rankings in search, since Google favors those businesses and can use the info in that profile to better match you to prospective customers.
Understanding the Website Visitor’s Buying Cycle
If you’ve designed your website to market only to today’s buyer, you are effectively ignoring 3/4 or more of the hard-won traffic that is coming to your website.
