Make Sure Your Settings Match to Avoid 404 Errors
Settings are easy to overlook but can have devastating repercussions for your SEO. There is one setting in particular that has been plaguing modern websites – the Posts per Page settings. Make sure these settings match to avoid some serious on-site SEO errors. If you have a WordPress website, you need to make sure your […]
Improve Link Velocity to Stay Competitive in SEO
Link Velocity is the rate at which one of your client’s web assets (webpage, video, image, PDF, etc.) gets new links each month. Nowadays most websites that are ranking in the top 3 positions of Google’s SERP (or Search Engine Results Page) need to be getting new backlinks each month in order to stay competitive. […]
Using Amazon for Fast E-Commerce Keyword Ideas
If your client sells physical products, then you can use Amazon as a fast way to get e-commerce keyword ideas! Take your core keyword and enter it into Amazon’s search bar (example: cake decorating). You should see a list of suggestions appear that are directly related to your core keyword. These suggestions are usually the […]
Always Optimize Your Website Images
The #1 cause of slow-loading pages is website images that are not optimized. If you compress your images, then you will see an improvement in your website page speed. That means better SEO rankings for the site! Here’s how you can optimize your images in two quick steps: If your client has a lot of […]
10X Customer Testimonials
If you want to increase conversions on your website, adding customer testimonials is one of the most effective improvements you can make. Here are two techniques to 10x the impact of testimonials in a website: 1) Add a real photo of the reviewer. Simply put, a photo makes the website visitor believe the testimonial is […]
Maximize Your Images Using Alt Text
Every image on your website should have Alt Text. Write the Alt Text as if you were describing the image to a blind person. Use this description to include your Core Keyword, Secondary Keywords, and even Accessory Keyword as long as it sounds conversational. Why is this important? Because Alt Text is shown to visitors […]
SERPs & Search Intent
SERP – Search Engine Results Page(s). This is a common term used in SEO and is interchangeable with rankings, SEO rank, etc. It’s also important to know the term ‘Search Intent.’ This term refers to the type of content the visitor is looking for: local recommendations, video tutorials, recipes, images, etc. SERPs will change depending on […]
Optimizing Image Filenames
BEFORE you upload an image to your website, change the image filename to include the Core Keyword that you are competing for. This is a simple tip that can have exponential results in your SEO – especially for image searches on Google! Instead of uploading a file named IMG-09575364.jpg, re-name the image to something […]
Every Great Website Starts with a Great Plan
You wouldn’t start construction on an office or store without a blueprint, right?
Don’t start building your website until you have a website plan.
Is a Website-as-a-Service the Right Choice for My Business?
Don’t spend thousands on yet another website build for your business – only to be left to manage and maintain it by yourself after it goes live.
Here are the three biggest advantages to choosing a managed website service.
